Project SMILE (Sharing Magic In Love Everywhere)

Gateway Entertainment created Project SMILE in 2002 to advance 'magic literacy' in Singapore and across Asia through the hands-on learning of magic. Project SMILE is also unique in combining the study of magic with service to the community. A core objective of Project SMILE is inspiring those interested in learning magic to use the art to bring joy to the less fortunate in society. 

To date Project SMILE has trained more than 20,000 students in Singapore and elsewhere in the world in the art of magic. It has also touched the hearts of thousands of disadvantaged beneficiaries in day care centres, homes and hospitals. 

In 2010, Hougang Secondary School worked with Gateway Entertainment to introduce Project SMILE to 312 lower secondary students. The students learnt basic magic and performing arts skills from Priscilla Khong and her team of magician-facilitators in a three-day camp. The students went on to share their newfound knowledge and joy with those less fortunate in a one-day community service project at 16 different homes island wide. 

Project SMILE was also integrated into MY NAME, the service learning programme for students at Ngee Ann Primary School. This programme was offered to the entire Primary 6 cohort for three years from 2008 to 2010. In addition, Project SMILE has been working with Assumption Pathway School since 2009 to train over 150 students per year, with the goal of arming these students with the necessary skill to serve their community. 

Read about Project SMILE in China

"It has been both an honor, and a wonderful experience to be able to teach children and adults the art of Magic. Through Magic, the students learn critical skills that are useful in their everyday lives, and through Project S.M.I.L.E, the students gain the heart to serve the community. There is always a heart felt experience just around the corner in Project S.M.I.L.E, and i urge people of all ages to come and experience for themselves, and be a part of this amazing project"
I failed my Primary School Leaving Examinations once and my parents were very sad. When I joined Project SMILE, it encouraged me to study hard. It's not how you start but how you finish."
Jonathan Ng

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